Products category in trade companies

Agata Kobyłt

Abstract


Category management is a new trend in logistics and marketing. It become a real challenge for a top management. The essence is in having adequate information about a client and from a client. The category process, including segmentation, is a chance for a company to higher customer service level, cost reduction and making higher profits.

Keywords


managing product categories; logistics and marketing

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References


ECR Europe - Europe Category Management Best Practices Report - www.categorymanagement.com

Hoch S. J., Pomerantz J. J., How effective is Category Management?, “ECR Journal”, 2 (2002)/1.

Masłowska D., Masłowski N., Leksykon uniwersalny, Wydawnictwo ANTYK, Kęty 2000.

McGrath M., A Guide to Category Management, Watford IGS Business Publications, 1997.

Pokusa T., Zarządzanie kategoriami produktów - przejawy działań taktycznych w fazie realizacji i oceny, [in:] Witkowski J. (red.), Logistyka przedsiębiorstw w warunkach przemian, Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu, Wrocław 2002.


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