Marketing management of services of work agencies

Abstract

Marketing management of services of work agencies is a very difficult and complex task. This complexity derives from the specificity of tasks realised by work agencies and the specificity of product offered by these agencies, namely fight with unemployment. As the fight against unemployment should not be, as it is in many cases, the registration of the unemployed and paying them the umployment benefits, the authors discuss in detail, basing on the conducted research, the theory of functions of services marketing and its practical realisation on work agencies, indicating the constant lack of sources and efficient solutions.